This study analyzes how climate-related organizations in Türkiye, including NGOs and ministries, use dialogic communication on Twitter to engage the public. By examining over 17,000 tweets from 2020 to 2022, it finds that sharing external links to encourage return visits is the most common strategy. While videos are shared less often, they generate the highest engagement. Hashtags and tagging users also increase interaction, but direct replies are rare. Ministries prefer visual content like videos, whereas NGOs focus more on text. The study highlights how dialogic communication enhances engagement and offers a new framework combining public relations theory with digital media analysis for climate communication research.
